Luke and Laura started their quest for natural living back in 2011, whilst living in Perth, Western Australia. As with all great passions, it quickly developed into an all-out obsession!
Through google searches, books and encyclopedias on natural medicine Laura was gaining an all-round knowledge on traditional and often overlooked ways the body can heal. Each new plant or extract discovered, Luke would look in depth on how and why the active ingredients worked – always eager to put the new knowledge to a practical test.
In March 2016 the couple, now living in Sligo, Ireland, started the business Lula’s Handmade Soap. Years of acquired knowledge from traveling and learning was put to use with the sole aim of preventing and curing skin problems. The launch was a tremendous success and the natural product range expanded.
After reading a few years earlier about the negative health implications of using commercial deodorants, Laura would be a regular user of natural alternatives. The running joke with the couple was that no matter which deodorant Laura bought, it simply wasn’t effective on Luke. This was the new challenge – to create a natural deodorant that was not only effective, but effective on Luke too!
Months of developing and testing later and Pit Putty Natural Deodorant was born! This product had the ability to help so many people, was the one and only deodorant that was fully effective on Luke too and smelt great!